Adwerx Creates Multi-Tier, Automated Advertising Program with Berkshire Hathaway Home Services New Jersey Properties
Comprehensive digital advertising program includes special features for luxury listings
Adwerx, the leading provider of localized digital advertising for over 80,000 U.S. real estate agents and brokers, today announced their newest brokerage partner to join the Adwerx Enterprise platform: Berkshire Hathaway Home Services New Jersey Properties, which serves northern and central New Jersey. Through the partnership, 800 agents in 19 offices will benefit from automated digital advertising services as well as special advertising features for luxury listings over $1 million.
Adwerx will provide automated digital advertising for each home listed for sale by Berkshire Hathaway Home Services New Jersey Properties. Each ad will run for one week with the option for the agent to extend the campaign. Listings priced at over $1 million will run for two weeks and receive additional coverage including Manhattan zip codes.
“Every listing and every agent requires an individual approach and our new program, powered by Adwerx, provides the flexibility and turnkey solution our team requires. Targeting consumers in our local markets and adding the ability to showcase luxury listings to Manhattan residents looking to purchase outside the city gives our agents the tools they need to gain online visibility and reach today’s buyers,” said Chris Brown, President of Berkshire Hathaway Home Services New Jersey Properties.
"As we developed the Adwerx Enterprise program, one of the things that made us most excited was the way in which we can use automation rules to customize specific features for our partner brokerages," noted Jed Carlson, CEO of Adwerx. “These digital ads offer targeted precision to identify buyers based on their online behavior and location and are brilliantly simple for agents to use. Potential buyers encounter the properties online in the places they visit most including Facebook and their favorite sites and apps.”
The Adwerx automated listing program has seen strong interest from other brokerages around the country. Berkshire Hathaway HomeServices New Jersey Properties is the first brokerage client in New Jersey.For more information on the automated listing program, Adwerx Enterprise, and other programs, please visit www.adwerx.com.
