Adwerx Creates Mortgage Advertising Program For American Financial Network
Enterprise program helps loan officers reach borrowers with precise, targeted messaging
Adwerx, the leading provider of localized digital advertising for over 85,000 U.S. real estate agents and brokers has developed a mortgage officer advertising program for American Financial Network (AFN), a company with over 700 loan officers in 44 states.
The new program will allow AFN’s loan officers to easily create ads that they can use to deliver information directly to their target audience. This technology augments AFN’s existing marketing programs, adding increased coverage.
"People think of advertising as a ‘one-to-many’ communication, but that’s less and less the case," said Jed Carlson, CEO of Adwerx. “ What we’ve seen is that advertising is increasingly targeted and personal, delivering people the information they want with uncanny accuracy.”
American Financial’s loan officers will be able to offer ads to home buyers and refinancers in specific zip codes. The process will be completely seamless and offers the loan officers complete control on how their marketing dollars are spent.
“We know digital advertising is very important to our loan officers because it is another way to continue the conversation with their customers and attract referrals,” added John Sherman, AFN President. “Our job is to make it as easy as possible for them to use so they can deploy it quickly and effectively. They can use their branch p&l, it’s easy, and no credit card is required. Adwerx completely optimizes our digital advertising so we can focus on serving our customers.”
For more information on the services Adwerx offers to mortgage professionals, Adwerx Enterprise, and other programs, please visit www.adwerx.com.
